Audience Overview

TaxAible's primary target audience consists of the large segment of the working population in Pakistan who are currently non-filers.

Key User Segments

The platform aims to serve several key user segments:

  • The Uninitiated or Financially Illiterate: This includes over 60% of working adults who are unfamiliar with basic concepts like income tax slabs, deductions, or filing deadlines.

  • Small Business Owners: These individuals often rely on informal bookkeeping, which can lead to misreporting and penalties.

  • SMEs and Freelancers: These groups are underserved and are willing to pay for automated compliance solutions.

  • Normal Users/Individuals: The pricing and commission models are directly aimed at individuals and "normal users" seeking accessible tax solutions.

  • Enterprises: The business model also includes a licensing model for single or enterprise use.

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